WJD Exclusives: turning a 35,000-product catalogue into a profit-compounding machine.
How we unlocked 70% in additional revenue through Google Ads, Meta Ads and email marketing.
The results.
These numbers reflect a thriving ecommerce operation: the power of a finely tuned marketing strategy, confirmed by the dashboards below.
Meet the brand.
WJD Exclusives sells luxury watches and fine jewelry across the US: Swiss watches, gold & silver pieces, wedding bands and more. 35,000+ products and high order values.
A huge catalogue with no room for wasted spend: every dollar had to earn its place.
The #1 problem: a massive catalogue without structure.
New items land constantly, each one needing to justify its ad spend.
Chasing ROAS alone was misleading: it masked where money was being lost.
Without the right setup, spend drains into dead products before anyone notices.
Channel strategy: Google first.
Google Ads: highest leverage
Immense search volume across the USA made Google the biggest opportunity for immediate, high-intent traffic and conversions.
Meta Ads: the closer
Pointed at the bottom of the funnel: catching warm prospects who'd already shown intent and nudging them over the line.
Email: nurture & retarget
Design-first campaigns that nurtured existing relationships and showcased WJD's quality through highly engaging visuals.
Design-first nurturing to build brand and lift LTV.
Nobody drops $10,000 on jewelry the first time they land on a site. It takes touchpoints and trust. We led with highly aesthetic visuals showcasing the most valuable and timely pieces, segmented by audience and category.
The result: front of mind between visits, a stronger brand, and the repeat purchases that grow lifetime value.
Flipping the funnel: Meta as the closer, not the opener.
Most brands run Google as demand capture and Meta as demand gen. We flipped it. Dynamic ads surfaced the right piece from the full catalogue to the right person, excluding existing customers to keep spend sharp, with segmentation mirroring Google so the brand felt consistent everywhere.
Meta did the closing work: turning interest into purchases without wasting budget on audiences we'd already won.
Our approach to Google.
Four principles, applied relentlessly, so a 35,000-SKU account learns fast and spends where the margin is.
What we actually did.
Rebuilt Google Shopping campaigns
Organised by margin tier and category: spend now maps to margin, not a blended average.
Fixed 102 missing product attributes
44 colours, 30 gender tags and 28 age groups added in Merchant Center.
Paused 268 zero-sale products
They were burning ~$2,163/month with nothing to show for it.
Blocked 1,000+ irrelevant searches
Added as negatives to stop wasted clicks and redirect budget.
Took back control of ad copy
Turned off auto-generated headlines and wrote our own. Essential for luxury.
Money stopped leaving the account
Waste identified, cut and kept out, week after week.
Two of the best months on record.
The takeaway.
Align with business goals. Fix foundations. Cut waste. That's how high-SKU brands compound their growth and profit.
Align
Every campaign decision tied back to margin and business goals, not just ROAS.
Fix
Data, structure and copy all rebuilt from the ground up before scaling.
Compound
A clean account grows fast: $26K to $150K in monthly Google Ads revenue in four months.
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