Gut glow-up: how we helped Eden's achieve monthly growth.
The results.
The challenge.
Eden's helps people unlock gut health with their Synbiotic Superblend. They approached Nudge with a clear goal: grow revenue while improving budget efficiency.
Growth and efficiency usually pull in opposite directions: scaling spend tends to erode returns. The brief was to do both at once.
Strategy & execution.
Strategy
Ecommerce success is all about momentum. Our strategy revolved around finding the most relevant audience and highlighting the immense benefits of the Synbiotic Superblend.
Execution
We started with the channels carrying the most investment, Google Ads and Meta, targeting the right audiences and sharpening the creative strategy. We also implemented a new reviews system and testimonial banner to boost social proof and site conversion.
The impact.
In two months we grew ROAS by 51% while simultaneously scaling budgets by 20%. The impact: all-time highs in revenue with improved budget efficiency.
We're excited to keep driving great results for such a gutsy brand.
"With Nudge, we saw immediate improvements in our ROI and they continue to go above and beyond in order to maximize our performance and efficiency."
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